Mobile Marketing Case Study
Promote store sales, reduce costs, increase traffic and income with the help of an SMS marketing campaign!
They trust us
McDonalds / Duke Interactive Development and hosting of McDonald's geolocation-driven mobile internet portal. Featuring location based services (LBS), nearest store, promotions, driving restaurant traffic and revenues.
An international store chain of women’s clothes (France, Belgium, Luxembourg, Germany and Switzerland).
Country: France
Industry: Clothes retail
Service: Mobile marketing
Objective:
The customer chose SMS as a guarantee that more than 90% of the targeted audience would learn about the sales. With this original way to inform, he counted to extend the conception of a privilege status attached to these clients, attract more clients to sales and, as a result, to increase the income.
Target:
Clients who possess a loyalty card.
Project:
The customer wanted to inform his best clients who possess a fidelity card on the beginning of the private sales - between the end of December and the beginning of the official sales in January – a traditionally low sales period.
The customer had a 250 000 number telephone data base, but it was not clear whether clients had given an agreement to receive messages on their mobiles while leaving their numbers.
Netsize Solution:
Netsize integrated several SMS campaigns. During the 1st one, clients were asked for their agreement to receive advertisements on their mobiles. They were given a possibility to unsubscribe free of charge. As a result, 15% of addressees refused to receive other advertising messages. For further campaigns, the customer made 15% economies and the unsubscription level was close to 0. Almost 50% of sales at this period were made thanks to SMS campaigns.